Communications kit changedcommunications-kit
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55This page is for administrators and engineering leads rolling Claude Code out to a team. It provides copy-ready launch announcements, a tips-and-tricks drip campaign, and one-line FAQ responses for the questions you will be asked most.
66
7<Note>
8 Treat everything here as draft copy, not finished copy. Rewrite each message in your organization's voice, swap the example tasks for real bugs and modules from your own codebase, and replace the `[bracketed placeholders]` before sending. The announcements that drive adoption are the ones that read like someone at your company wrote them.
9</Note>
7> [!NOTE]
8>
9> Treat everything here as draft copy, not finished copy. Rewrite each message in your organization's voice, swap the example tasks for real bugs and modules from your own codebase, and replace the `[bracketed placeholders]` before sending. The announcements that drive adoption are the ones that read like someone at your company wrote them.
1010
1111## Launch communications
1212
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2929
3030Use this as your standard org-wide rollout message. It covers what Claude Code is, gives a two-minute install path, hands readers one concrete task to try, and answers "where does my code go?" before anyone has to ask.
3131
32<Tabs>
33 <Tab title="Email">
34 ```text theme={null}
35 Subject: Claude Code is live for [Engineering / your team]
32**Email**
3633
37 Team,
34```text theme={null}
35Subject: Claude Code is live for [Engineering / your team]
3836
39 As of today you have access to Claude Code, an AI coding agent that runs in
40 your terminal, reads your actual codebase, and works through real tasks end
41 to end: debugging, refactors, tests, PRs. It is not autocomplete and it is
42 not a chat window. It edits files and runs your commands.
37Team,
4338
44 Get running in two minutes:
39As of today you have access to Claude Code, an AI coding agent that runs in
40your terminal, reads your actual codebase, and works through real tasks end
41to end: debugging, refactors, tests, PRs. It is not autocomplete and it is
42not a chat window. It edits files and runs your commands.
4543
46 curl -fsSL https://claude.ai/install.sh | bash
47 cd <your-repo>
48 claude
44Get running in two minutes:
4945
50 Then run /init once. Claude reads your project and writes a CLAUDE.md with
51 your build commands and conventions, so you stop re-explaining the basics.
46 curl -fsSL https://claude.ai/install.sh | bash
47 cd <your-repo>
48 claude
5249
53 Then try one of these on the repo you are already in:
50Then run /init once. Claude reads your project and writes a CLAUDE.md with
51your build commands and conventions, so you stop re-explaining the basics.
5452
55 - "The test in [file] is flaky. Figure out why and fix it"
56 - "Walk me through how [module] handles [X]"
57 - "Look at my working diff and tell me what's risky before I push"
53Then try one of these on the repo you are already in:
5854
59 Where your code goes: Claude Code runs in your terminal and talks directly
60 to Anthropic's API. On our Team or Enterprise plan, Anthropic does not use
61 your code or prompts to train its models.
62 Details: https://code.claude.com/docs/en/data-usage
63 https://code.claude.com/docs/en/security
55 - "The test in [file] is flaky. Figure out why and fix it"
56 - "Walk me through how [module] handles [X]"
57 - "Look at my working diff and tell me what's risky before I push"
6458
65 Where to go with questions: #claude-code. [Owner name] is watching it
66 this week.
59Where your code goes: Claude Code runs in your terminal and talks directly
60to Anthropic's API. On our Team or Enterprise plan, Anthropic does not use
61your code or prompts to train its models.
62Details: https://code.claude.com/docs/en/data-usage
63 https://code.claude.com/docs/en/security
6764
68 - [Name]
65Where to go with questions: #claude-code. [Owner name] is watching it
66this week.
6967
70 P.S. Prefer your editor? There is a VS Code extension and a JetBrains
71 plugin. Same agent, no terminal required.
72 ```
73 </Tab>
68- [Name]
7469
75 <Tab title="Slack or Teams">
76 ```markdown theme={null}
77 🚀 *Claude Code is live for [team]*
70P.S. Prefer your editor? There is a VS Code extension and a JetBrains
71plugin. Same agent, no terminal required.
72```
7873
79 AI coding agent, runs in your terminal, reads your repo, does real work:
80 bugs, refactors, tests, PRs.
74**Slack or Teams**
8175
82 `curl -fsSL https://claude.ai/install.sh | bash` → `cd your-repo` → `claude`
76```markdown theme={null}
77🚀 *Claude Code is live for [team]*
8378
84 *First thing to try* → run `/init`, then: "the test in [file] is flaky,
85 figure out why and fix it."
79AI coding agent, runs in your terminal, reads your repo, does real work:
80bugs, refactors, tests, PRs.
8681
87 🔒 Runs in your terminal, talks directly to Anthropic's API. On our Team or
88 Enterprise plan, your code and prompts are not used to train models.
89 Data usage → https://code.claude.com/docs/en/data-usage
82`curl -fsSL https://claude.ai/install.sh | bash` → `cd your-repo` → `claude`
9083
91 📚 Quickstart · VS Code · Free 1-hr course
92 https://code.claude.com/docs/en/quickstart
93 https://code.claude.com/docs/en/vs-code
94 https://academy.claude.com/courses/claude-code-in-action
84*First thing to try* → run `/init`, then: "the test in [file] is flaky,
85figure out why and fix it."
9586
96 Questions → this thread. [Owner] is on point.
97 ```
98 </Tab>
99</Tabs>
87🔒 Runs in your terminal, talks directly to Anthropic's API. On our Team or
88Enterprise plan, your code and prompts are not used to train models.
89Data usage → https://code.claude.com/docs/en/data-usage
10090
91📚 Quickstart · VS Code · Free 1-hr course
92 https://code.claude.com/docs/en/quickstart
93 https://code.claude.com/docs/en/vs-code
94 https://academy.claude.com/courses/claude-code-in-action
95
96Questions → this thread. [Owner] is on point.
97```
98
10199### Executive sponsor variant
102100
103101Send this from your sponsoring executive, such as the CTO, CIO, or SVP Engineering, under their name and from their account. Launches that go out under an exec's name consistently see higher open rates and faster first-week activation than the same message from an admin or tooling team. It signals a company priority rather than an optional experiment.
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104102
105103This version is deliberately stripped to one ask: install it and run it on one real task. The exec's job is to make the ask land; the standard announcement and `#claude-code` handle the how.
106104
107<Tabs>
108 <Tab title="Email">
109 ```text theme={null}
110 Subject: One thing I'd like every engineer to try this week
105**Email**
111106
112 Team,
107```text theme={null}
108Subject: One thing I'd like every engineer to try this week
113109
114 We have turned on Claude Code for all of engineering. It is an AI agent
115 that works directly in your terminal, on your actual codebase, and the
116 early results from teams already using it are strong enough that I want
117 everyone on it this week.
110Team,
118111
119 I am asking for ten minutes:
112We have turned on Claude Code for all of engineering. It is an AI agent
113that works directly in your terminal, on your actual codebase, and the
114early results from teams already using it are strong enough that I want
115everyone on it this week.
120116
121 curl -fsSL https://claude.ai/install.sh | bash
122 cd <your-repo>
123 claude
117I am asking for ten minutes:
124118
125 Then hand it one real task: the bug you have been putting off, or "walk me
126 through how [module] works."
119 curl -fsSL https://claude.ai/install.sh | bash
120 cd <your-repo>
121 claude
127122
128 That is the whole ask. [Owner name] and team are in #claude-code for
129 anything you hit along the way.
123Then hand it one real task: the bug you have been putting off, or "walk me
124through how [module] works."
130125
131 - [Exec Name]
132 [Title]
133 ```
134 </Tab>
126That is the whole ask. [Owner name] and team are in #claude-code for
127anything you hit along the way.
135128
136 <Tab title="Slack or Teams">
137 ```markdown theme={null}
138 📣 *From [Exec Name]: one thing to try this week*
129- [Exec Name]
130 [Title]
131```
139132
140 We have turned on *Claude Code* for all of engineering. Early results are
141 strong enough that I am asking everyone to give it ten minutes on real
142 work this week.
133**Slack or Teams**
143134
144 `curl -fsSL https://claude.ai/install.sh | bash` → `cd your-repo` →
145 `claude` → hand it one real task.
135```markdown theme={null}
136📣 *From [Exec Name]: one thing to try this week*
146137
147 That's it. Questions → #claude-code.
148 ```
149 </Tab>
150</Tabs>
138We have turned on *Claude Code* for all of engineering. Early results are
139strong enough that I am asking everyone to give it ten minutes on real
140work this week.
151141
142`curl -fsSL https://claude.ai/install.sh | bash` → `cd your-repo` →
143`claude` → hand it one real task.
144
145That's it. Questions → #claude-code.
146```
147
152148### Pilot group variant
153149
154150Use for a phased rollout. Send to the pilot cohort only.
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520516| Make a skill | "make me a /ship skill that runs tests and lint before commit" |
521517| Debug a stack trace | "here's the stack trace, find the root cause, don't just paper over it" |
522518
523<Tip>
524 Claude Code ships frequently. Verify version-specific details against the [documentation home page](/docs/en/overview) before distributing internally.
525</Tip>
519> [!TIP]
520>
521> Claude Code ships frequently. Verify version-specific details against the [documentation home page](/docs/en/overview) before distributing internally.
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