What
When you sign in with a Claude account, Claude Code now checks whether your organization's profile carries a plan display name. If it does, the subscription name reads "Claude" followed by that name. Otherwise it uses the fixed labels such as "Claude Enterprise" or "Claude Team" as before.
The name is only used if it is at most 40 characters of letters, digits, spaces and ., + or -. It is not used for some sign-in methods, for example when CLAUDE_CODE_OAUTH_TOKEN is set.
Why
Accounts on newer or custom plans see their real plan name instead of a generic tier label.
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It is not confirmed which screen shows this subscription name.